SIG: Training Directors
Date: August 19, 2010
Dear SIG Members-
I hope everyone is doing well this rainy week.
This month we had a powerful presentation by Diane McCulloch on
branding.
The presentation covered a lot of ground and discussed the process
whereby we can strategically market and define ourselves. As Diane said,
if we do not identify our brand someone else will do it for us.
Similar to past presenters, much of the branding process starts with
intention and authenticity. Here are the steps of the branding model I
took away from the meeting:
1. What are your goals mission and values?
2. What are the technical competence components you are selling?
3. What is your packaging (physical attributes should represent your
brand)?
4. How do you present and communicate your brand (what you say and how
you say it matters)?
5. How visible is your brand (need to get yourself in front of your
buyers)?
To effectively deliver your brand, the first key is being consistent
followed by achieving reputational power. To paraphrase a quote from
Gandi:
“Be the brand you want the world to see.”
Also a community update, we have a discussion forum now on Linked In!! I
have pre-approved all SIG members. Please log into Linked In and enroll
in our group:
ASTD Metro NY Training Directors Group
This will be our area to continue the discussion between meetings and
communicate with each other. After you enter, you will see the group’s
guidelines, please read to get started. You will also see summaries of
our recent events. Happy Posting!
If you have any questions, you can contact me directly as well.
Best Regards,
-Sanford Gold, Chair, ASTDNY Training Directors SIG