Consulting Special Interest Group - March

How Do You Set Your Prices?
A Discussion

As consultants, the prices we set determine the success of our businesses. Set the price too high, the customer will not buy. Set it too low, and we wind up working minimum wage to complete the work. How can we improve our ability to set competitive, profitable prices? Members will discuss their own best practices, both for proposals for work that is developed according to the customer’s needs, and for products or services that are offered on a standard price basis. Tentative discussion questions include:

• How do you find out the “going rate” for a certain service or product?
• How do you justify a premium rate, such as by “value pricing”?
• What are some strategies for pricing a project with many unknowns, so that you are sure you are neither overcharging nor undercharging?
• Some consultants recommend offering exactly three price options in a proposal. What are the pros and cons of this strategy?
• What should you do if you find you radically mispriced a job?
• What are member recommendations for resources on this topic?

Please send your suggestions for additional questions to Jean Moroney:
jm@thinkingdirections.com

Facilitator:
Jean Moroney, ASTDNY Consulting SIG Chair, Thinking Directions

Consulting SIG Membership: Our SIG is for ASTDNY members who offer services to the training industry (including consulting, contracting, coaching, speaking, etc.)

Members: FREE: Non-members may audit one meeting

TO REGISTER:
Use calendar to the right; select event date
In drop-dpwn box under calendar, select your event
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